TransPosition recently presented a paper at the AITPM National Conference for 2015 on an "Integrated Approach to Urban/Non Urban Freight and Land-side Port Demand". This paper presents work done on a new combined road freight/personal travel model of southern Queensland, including South-East Queensland and the Surat Basin. Alternative approaches to freight modelling are considered, along with the special difficulties associated with freight demand. The underlying theory behind our approach is TransPosition’s 4S model, which allows these complex, high level issues to be combined with a detailed, local transport model; in this case it includes all roads and full public transport/active transport. This approach offers many benefits, and allows urban and non-urban freight interactions to be considered in a consistent manner; this is important for land-side demand at ports, which are usually in urban areas and influenced by significant non-freight traffic.